Norms for 718 Persian Words in Emotional Dimensions, Animacy, and Familiarity

Research frequently uses words as stimuli to assess cognitive and psychological processes. However, various attributes of these words, such as their semantic and emotional aspects, could potentially confound study results if not properly controlled. This study aims to establish a reliable foundation for the semantic and emotional aspects of words for research in Persian. To this end, the present study provided norms for 718 Persian nouns in arousal, valence, familiarity, and animacy dimensions. The words were selected from a previous English dataset (Warriner et al. in Behav Res Methods 45(4):1191-1207, 2013), translated into Persian, and rated by a total of 463 native Persian-speaking participants. The ratings were obtained through an online questionnaire using a 9-point Likert scale for emotional dimensions (i.e., valence and arousal) and a 5-point Likert scale for semantic dimensions (i.e., familiarity and animacy). The reliability of the ratings was measured using the split-half method, and the result indicated a high consistency of ratings in all dimensions. To assess the relationship between the emotional and semantic dimensions, Pearson correlation coefficient was conducted. Gender differences were investigated through the Mann-Whitney U test, and significant differences were observed in all dimensions. These results are compared with findings from previous studies that were conducted in various languages.