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Updated: Jul 11, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Brianna McDonald1, Qingyu Zhang1, Aiur Nanzatov1
1Department of Computer Science, Memorial University of Newfoundland, St. John's, NL A1C 5S7, Canada.
This study introduces SmartVR Pointer, a system using smartphones as controllers to reduce virtual reality (VR) costs and increase familiarity. It enables selection and navigation in VR, making immersive technology more accessible.
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