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Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
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The relationship between media multitasking and creativity: a multi-test, multi-method analysis.

Shi Chen1,2, Han Bai3,4, Zhicheng Zeng3,4

  • 1Hubei Health Industry Development Research Center, School of Medical Humanities, Hubei University of Chinese Medicine, Wuhan, China.

Frontiers in Psychology
|August 29, 2024
PubMed
Summary
This summary is machine-generated.

Media multitasking, or frequently switching between media, shows a complex link to creativity. While not consistently impacting divergent thinking, it positively correlates with convergent thinking accuracy but negatively affects creative problem-solving applicability.

Keywords:
convergent thinkingcreative problem-solvingcreativitydivergent thinkingmedia multitasking

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Area of Science:

  • Cognitive Psychology
  • Media Studies
  • Creativity Research

Background:

  • Media multitasking is a prevalent behavior in modern society.
  • The cognitive effects of media multitasking, particularly on creativity, are not fully understood.
  • Existing research presents mixed findings on the relationship between media multitasking and cognitive functions.

Purpose of the Study:

  • To investigate the multifaceted relationship between media multitasking and various facets of creativity.
  • To differentiate the impact of media multitasking on divergent thinking, convergent thinking, and creative problem-solving.
  • To employ rigorous statistical methods to analyze the observed correlations.

Main Methods:

  • Utilized the Media Multitasking Questionnaire (MMQ) to quantify media multitasking habits.
  • Assessed divergent thinking using the Alternative Uses Task (AUT).
  • Measured convergent thinking with the Chinese Compound Remote Association Task (CCRAT).
  • Evaluated creative problem-solving skills through a dedicated task.
  • Employed extreme value grouping (±1 SD from MMI mean), median splits, and regression analyses.

Main Results:

  • No significant overall relationship was found between media multitasking and AUT performance.
  • A significant positive correlation emerged between media multitasking and AUT fluency, flexibility, and total scores within ±1 SD of the MMI.
  • Media multitasking significantly predicted higher accuracy on the CCRAT task.
  • Media multitasking was associated with lower scores in the applicability of creative problem-solving tasks.

Conclusions:

  • The relationship between media multitasking and creativity is nuanced, varying across different cognitive domains.
  • Moderate levels of media multitasking may enhance certain aspects of divergent thinking.
  • Higher media multitasking is linked to improved convergent thinking but potentially hinders practical creative application.