Related Experiment Video
Updated: Jun 14, 2025

Visually Sexing Loggerhead Shrike Lanius Ludovicianus Using Plumage Coloration and Pattern
Published on: March 8, 2020
Geographic Variation in Personality is Associated With Fertility Across the United States
Eleanor J Junkins1, Joseph E Potter2,3, Peter J Rentfrow4
1Department of Psychology, University of Illinois at Urbana-Champaign, Champaign, IL, USA.
US states with higher agreeableness and conscientiousness show traditional fertility patterns, while those high in neuroticism and openness exhibit nontraditional patterns. Personality traits significantly correlate with regional fertility differences beyond other factors.
Area of Science:
- Demography
- Social Psychology
- Behavioral Economics
Background:
- Fertility levels and timing vary significantly across US regions.
- While socioeconomic and institutional factors are known drivers, regional personality differences remain underexplored.
- Understanding these differentials is crucial for demographic and social policy.
Purpose of the Study:
- To investigate the association between state-level personality traits and fertility patterns in the US.
- To determine if personality traits explain fertility variations beyond sociodemographics, voting behavior, and religiosity.
- To identify specific personality traits linked to traditional versus nontraditional fertility schedules.
Main Methods:
- Utilized state-level aggregate data on the Big Five personality traits (extraversion, agreeableness, conscientiousness, neuroticism, openness).
- Correlated personality measures with state-specific fertility indicators (level, timing, context).
- Employed statistical controls for sociodemographic variables, voting patterns, and religiosity.
Main Results:
- States with higher agreeableness and conscientiousness demonstrated more traditional fertility patterns.
- States characterized by higher neuroticism and openness exhibited more nontraditional fertility patterns.
- These associations remained significant (r ~ |.50|) after controlling for established fertility correlates.
Conclusions:
- State-level personality traits are significant, overlooked correlates of regional fertility differentials.
- Personality variations contribute to understanding the existence and persistence of diverse fertility patterns across the US.
- Incorporating personality psychology can enhance demographic research and policy development.
Related Concept Videos
Cultural Influences on Personality
Behavioral Genetics and Its Designs
The primary methodologies used in behavior genetics include family studies, twin studies, and adoption studies, each providing unique...
Introduction to Personality Psychology
Early Theories of Personality
The study of...
Gene Flow
Human Genetics
The complex relationship between genetics and psychology is observable through common biological components such...
Evolutionary Psychology

