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Basic human values and the adoption of cryptocurrency.

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Basic human values influence cryptocurrency adoption. Openness-to-change drives awareness, while self-enhancement values promote buying and ownership of digital assets.

Keywords:
basic human valuescryptocurrency adoptioninequalitieslogit regression analysistheory of planned behavior

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Area of Science:

  • Behavioral Economics
  • Psychology
  • Financial Technology

Background:

  • Cryptocurrency adoption lacks clear psychological understanding.
  • Centralized financial systems face challenges.
  • Blockchain technology offers decentralized alternatives.

Purpose of the Study:

  • Investigate the role of basic human values in cryptocurrency adoption stages.
  • Analyze awareness, intention to buy, and ownership.
  • Utilize the Theory of Planned Behavior (TPB) framework.

Main Methods:

  • Logistic regression analysis.
  • Quota sample of 714 German adults.
  • Controlled for demographics, attitudes, and perceived behavioral control.

Main Results:

  • Openness-to-change values positively correlate with cryptocurrency awareness.
  • Self-enhancement values increase the likelihood of intention to buy and ownership.
  • Findings hold after controlling for TPB factors.

Conclusions:

  • Basic human values significantly influence cryptocurrency adoption decisions.
  • Transition from awareness to ownership may depend on socio-economic factors.
  • Understanding psychological drivers is key for digital asset adoption.