Sharing endodontic research on social media platforms: Is it effective? A 10-year timeline analysis

The purpose of this study was to analyse the social media activity related to endodontic research over the last 10-years. All research articles published in endodontic journals listed in Scopus (Sc) published in 2012 and 2018 were included in our study. The Altmetric Attention Score (AAS), Twitter, and Facebook mentions were obtained for each article. Citation counts were extracted using two citation metrics: Google Scholar (GS) and Sc. Correlations between the AAS, the number of social media mentions, and citations were analysed using Spearman's rank order correlation coefficient. A multivariable Poisson log-linear regression analysis shows that papers mentioned on social media gain about 35% more citations in GS and 31% more citations in Sc. The academic citations per article on GS and Sc were positively correlated with the AAS. Our data suggest an increasing positive correlation between social media mentions and article citations over the years.