Clinical Trials
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Clinical Trials: Overview
The Placebo Effect
Blinding
Regression Toward the Mean
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Updated: Jun 14, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Charles C Liu1, Peiwen Wu2, Ron Xiaolong Yu2
1Department of Biostatistics, Gilead Sciences, 333 Lakeside Drive, Foster City, CA, 94404, USA. cliu17@gilead.com.
Delta inflation, where trial effects exceed real-world outcomes, may stem from clinical equipoise, not just optimism bias. Genuine uncertainty before trials offers a new explanation for this common phenomenon.
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Published on: September 16, 2015
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