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Published on: March 1, 2017
Strategic attitude expressions as identity performance and identity creation in interaction
Caoimhe O'Reilly1, Shane Mannion2, Paul J Maher3
1Department of Psychology, University of Limerick, Limerick, Ireland. Caoimhe.Oreilly@ul.ie.
People express attitudes online to align with social groups, influencing identity. This study shows how online behavior shapes social identity through group dynamics and opinion expression.
Area of Science:
- Social Psychology
- Computational Social Science
- Political Communication
Background:
- Understanding how individuals express and align attitudes within social networks is crucial for comprehending group dynamics and identity formation.
- The Russo-Ukrainian War provides a significant real-world context for examining public opinion expression and its social ramifications.
Purpose of the Study:
- To investigate the strategic alignment of attitudes and the construction of attitude-based identity.
- To analyze how social network structures influence public expression of attitudes towards geopolitical events.
- To examine the interplay between attitude interaction, attitude alignment, and social identification within groups.
Main Methods:
- Study 1: Analyzed Twitter hashtags (N=8149) related to the 2022 Russian invasion of Ukraine over five months.
- Study 2: Conducted a preregistered online experiment with European participants (N=1368) using Prolific.
Main Results:
- Individuals' expressed hashtags on Twitter mirrored those of users within their followership network, indicating alignment.
- Attitude interaction with ingroup members promoted attitude alignment.
- Achieved attitude alignment reinforced the social identification that initially motivated the alignment.
Conclusions:
- Attitude expression is performative, shaped by audience and group relationships.
- Social identity can be influenced and constrained by opinion-based identity performance within social contexts.
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