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From Optional to Default　- Enhancing Article Viewership Through X (Formerly Twitter) Posting.

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This summary is machine-generated.

Implementing a default X (formerly Twitter) posting strategy significantly boosted journal article viewership. This change increased article access, demonstrating the platform's impact on scientific content reach.

Keywords:
Article viewershipDefaultX (formerly Twitter)

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Area of Science:

  • Bibliometrics
  • Scholarly Communication
  • Digital Publishing

Background:

  • The impact of social media posting strategies on scientific article viewership remains under-explored.
  • Investigating the influence of default X (formerly Twitter) posting strategies on journal article visibility is crucial.

Purpose of the Study:

  • To evaluate the effect of a modified default X posting strategy on article viewership for Circulation Journal and Circulation Reports.
  • To quantify changes in X posting rates and journal access metrics.

Main Methods:

  • A retrospective analysis of X posting rates and journal viewership data was performed.
  • Data were collected for Circulation Journal and Circulation Reports from April 2022 to September 2023.
  • The analysis compared metrics before and after a protocol modification in March 2023.

Main Results:

  • The X posting rate increased from 12.4% to 61.7% after the protocol modification.
  • Median access counts to article pages within 30 days rose from 175 to 231.5.
  • A significant increase in journal viewership was observed following the implementation of the default X posting strategy.

Conclusions:

  • A default X posting strategy positively influences journal article viewership.
  • Increased posting rates correlate with enhanced reader access to scientific content.
  • Social media platforms can be effective tools for disseminating scholarly work.