Online Art-Based Interventions from Peer Influencers to Reduce Mental Health Stigma: A Randomized-Controlled Trial

Area of Science:

• Psychology
• Social Psychology
• Mental Health Research

Background:

• Stigma against mental health conditions persists, portraying individuals negatively.
• Social contact and social role valorization theories guide stigma reduction strategies.

Purpose of the Study:

• To evaluate an online social contact intervention for reducing public mental health stigma.
• To assess the impact of peer influencer content (art and writing) on stigma.

Main Methods:

• A randomized controlled trial with 318 public participants.
• Intervention groups viewed Instagram posts by peer influencers with lived experience.
• Comparison group viewed non-mental health related posts.

Main Results:

• Intervention groups showed increased mental health awareness, sympathy, and appreciation.
• All groups experienced a significant reduction in prejudice.
• Art and writing interventions were effective in reducing stigma.

Conclusions:

• Online social contact interventions with peer influencers are effective for stigma reduction.
• Collaborating with peer influencers offers a cost-effective strategy for mental health initiatives.
• This approach can improve public perception and reduce discrimination.