Machines, psychology, and hypothesis generation: Commentary on Banker et al. (2024)

Jonah Berger1

  • 1Department of Marketing, The Wharton School, University of Pennsylvania.

The American Psychologist
|September 16, 2024
PubMed
Summary

Generative artificial intelligence can aid academic research by generating hypotheses. This work questions the ideal nature of current human hypothesis generation methods, proposing machine learning for identifying promising research questions.

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