The rise and fall of durable color-induced attentional bias

Target and distractor templates play a pivotal role in guiding attentional control during visual search, with the former template facilitating target search and the latter template leading distractor suppression. We first investigated whether task-irrelevant colors could earn their value through color-target contingency in the training phase and bias attention when they became a distractor in search for a singleton shape during the test phase. Colors provided useful information for target selection, with high- and low-informational values, respectively, in Experiments 1 and 2. Experience-based attentional biases were observed in the first half of the former experiment, and null results were observed in the latter. Experiment 3 verified whether the null results were elicited because the response-relevant feature inside of the singleton shape was also a singleton. Colors were task defined in the training phase, and the test display was the same as that used in Experiment 2. Experience-based attentional biases were observed in the first half of the test phase. In Experiment 4, we tested whether decreasing the consistency of distractor processing can lengthen the duration of experience-based attentional biases by increasing the number of possible response-relevant features inside of the colored distractor. The results showed experience-based attentional biases throughout the test phase. The results highlight the ideas that the informational value provided by a feature dimension for facilitating target selection can modify a target template and that the consistency of rejecting a distractor feature can play a role in the formation of a distractor template.