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Examining how customers perceive community pharmacies based on Google maps reviews: Multivariable and sentiment

Yahya Ali Laghbi1,2, Mohammed Al Dhoayan1,2

  • 1Department of Health Informatics, CPHHI, King Saud Bin Abdulaziz University for Health Sciences, Riyadh, Saudi Arabia.

Exploratory Research in Clinical and Social Pharmacy
|September 17, 2024
PubMed
Summary

Customer perceptions of community pharmacies in Riyadh were analyzed using Google Maps data. Review sentiment significantly impacts willingness to write reviews, highlighting the importance of customer experience.

Keywords:
Community pharmacies - Google mapsSentiment analysis - consumer-generated content-exploratory data analysis

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