Related Experiment Video
Updated: Jun 12, 2025
08:38
A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
Published on: November 21, 2019
7.6K
Mass media competition and alternative ordering in social dynamics
O Alvarez-Llamoza1, M G Cosenza2, J C Gonzalez-Avella3,4
1<a href="https://ror.org/0036b6n81">Universidad Católica de Cuenca</a>, C2MAD-CIITT, Cuenca 010101, Ecuador.
Physical Review. E
|September 19, 2024
Summary
Social agents can adopt the message of weaker mass media or form novel collective behaviors. Long-range interactions are key for these phenomena, even against stronger influences.
Area of Science:
- Sociophysics
- Complex Systems
- Network Science
Background:
- Collective behavior emerges from interactions between social agents.
- Mass media act as external fields influencing agent states.
- Understanding media influence on social dynamics is crucial.
Purpose of the Study:
- Investigate social agent collective behavior under competing mass media influences.
- Determine conditions for mass media message adoption by a majority.
- Characterize novel collective behaviors beyond simple media dominance.
Main Methods:
- Agent-based modeling of social systems.
- Analysis of system dynamics under varying media intensities and network topologies.
- Exploration of phase transitions and emergent ordering.
Main Results:
- Identified conditions for weaker mass media to sway the majority.
- Observed emergence of alternative collective states independent of media influence.
- Demonstrated the critical role of long-range interactions over random connections for these effects.
Conclusions:
- Social systems exhibit complex responses to competing mass media.
- Network topology, particularly long-range interactions, significantly shapes collective outcomes.
- Emergent ordering against external fields is possible in social systems.
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