Empowering diversity: striving for inclusivity by leveraging the American Medical Informatics Association's "For Your...

Area of Science:

• Medical Informatics
• Health Equity
• Communication Strategies

Background:

• The "Women in American Medical Informatics Association (AMIA) Podcast" initially focused on women.
• In 2021, the podcast was rebranded as "For Your Informatics Podcast" (FYI) to broaden its scope.
• The rebranding aimed to include other historically underrepresented groups in medical informatics.

Purpose of the Study:

• To document the rebranding and scope expansion of the FYI Podcast.
• To assess the impact of these changes on listenership and engagement.
• To align podcast goals with increasing diversity and improving audience interaction.

Main Methods:

• A descriptive case study approach was employed.
• The team revised the podcast's mission, vision, and values.
• Strategies included increasing guest diversity, social media promotion, and tracking metrics like followers, downloads, and impressions.

Main Results:

• As of December 2023, 35 episodes were released with 685 social media followers, over 20,000 downloads, and nearly 145,000 impressions.
• The relaunch resulted in 98% of guests from underrepresented groups.
• Listenership grew by 329% since May 2021.

Conclusions:

• The FYI Podcast successfully expanded its reach and diversity.
• The podcast now supports AMIA's diversity mission by amplifying underrepresented voices.
• It engages the clinical informatics community in crucial discussions on justice, equity, diversity, and inclusion (JEDI) and supports educational initiatives.