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Effects of color-flavor association on visual search process for reference pictures on beverage packaging:

Chen Cai1, Le Zhang1,2, Zitao Guo1

  • 1Department of Psychology, Normal College, Qingdao University, Qingdao, Shandong, China.

Frontiers in Psychology
|September 24, 2024
PubMed

Keywords:
association strengthcolor expectationinferior temporal gyrusperceptual representationsemantic representationvisual processing

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