TITIRITIANDO: Creating an engaging theatrical education program to teach children that cotton-top tamarins (Saguinus oedipus) are not pets

Cotton-top tamarins (Saguinus oedipus) are a critically endangered primate found only in Colombia. Proyecto Tití has been leading conservation efforts in Colombia and has developed successful conservation education programs that engage communities in activities that promote the long-term survival of cotton-top tamarins. TITIRITIANDO is an educational theatrical program that introduces children to cotton-top tamarins and the challenges they face in the illegal pet trade. We presented this program to 4018 elementary school children to determine if using puppets and interactive messaging created an emotional connection between children and cotton-top tamarins that inspired them to engage in actions that aid cotton-top tamarin conservation. Pre- and post-test evaluations were conducted on 1917 students. Pre-surveys found 34% of the children were unable to identify at least one action to help cotton-top tamarins. Following the program students could on average identify at least 3 actions that positively impacted cotton-top tamarins with "not having a cotton-top tamarin as a pet" (75%) as the most frequently sited response. Misconceptions regarding the health and wellbeing of pet cotton-top tamarins was evident with 20% of the students believing that animals were well cared for and had a better life living with people than in the forest. Following the program, students were able to understand and empathize with pet cotton-top tamarins and on average could identify at least 3 negative impacts on individual welfare/well-being with the most common answers as they (1) are sad/depressed (91%), (2) die (87%), (3) are fed an inappropriate diet (80%), (4) have lost their family (74%) and (5) have lost their freedom (39%). This study demonstrates the effectiveness of educational theater in helping children to understand the impact the illegal pet trade has on cotton-top tamarins and how they can engage in activities to protect them.