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Preferences for advisor agreement and accuracy.

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People prefer accurate advisors when they receive feedback, but may choose agreeable advisors without it. This research explores how individuals select information sources based on accuracy and agreement.

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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Social Psychology

Background:

  • Prior studies indicate individuals value advisor accuracy and agreement with their own opinions.
  • The process of selecting advice sources, or source selection, remains less understood.
  • Understanding advisor choice is crucial for information seeking and learning.

Purpose of the Study:

  • To investigate how people choose advisors based on objective accuracy and opinion congruence.
  • To examine the role of feedback in shaping advisor selection preferences.
  • To extend research on advice influence to the domain of source selection.

Main Methods:

  • Nine experiments were conducted where participants encountered advisors varying in accuracy and agreement.
  • Participants made choices regarding who would advise them on perceptual and general knowledge tasks.
  • Feedback conditions (present or absent) were manipulated to assess their impact on choices.

Main Results:

  • Individuals can identify accurate advice even without explicit feedback.
  • In the absence of feedback, participants showed a bias towards selecting advisors who agreed with them.
  • With feedback, participants strongly preferred accurate advisors over agreeable ones; without feedback, preferences varied significantly.

Conclusions:

  • Advisor choice is influenced by both objective accuracy and perceived agreement.
  • Feedback availability critically modulates the preference for accuracy versus agreement in advisor selection.
  • Findings have implications for understanding information source selection and learning processes.