Digital Transformation of Grocery In-Store Shopping-Scanners, Artificial Intelligence, Augmented Reality and Beyond:...

Area of Science:

• Digital Transformation
• Retail Technology
• Consumer Behavior

Background:

• Traditional grocery shopping has evolved significantly due to technological advancements.
• Digital innovations have reshaped consumer experiences in retail over recent decades.
• The study focuses specifically on in-store technological solutions within the grocery sector.

Purpose of the Study:

• To review the digital transformation of in-store grocery shopping.
• To highlight significant technological achievements in the grocery retail space.
• To outline future advancements in grocery shopping technology.

Main Methods:

• Analysis of academic literature.
• Review of up-to-date information from industry websites.
• Categorization of technological developments in grocery shopping.

Main Results:

• In-store grocery shopping has progressed from traditional methods to self-service checkouts and handheld scanners.
• Mobile applications and AI-based solutions, including augmented reality and facial recognition, are increasingly implemented.
• These technologies have redefined the consumer experience in physical grocery stores.

Conclusions:

• Technological advancements have revolutionized in-store grocery shopping.
• Significant digital achievements have been made in enhancing efficiency and customer experience.
• Future possibilities include further integration of AI and immersive technologies in retail environments.