Digital Transformation of Grocery In-Store Shopping-Scanners, Artificial Intelligence, Augmented Reality and Beyond:...

This paper reviews the digital transformation of grocery shopping, focusing on the technological innovations that have redefined consumer experiences over the past decades. By analyzing both academic literature and up-to-date information from websites, the study provides a review of the evolution of grocery shopping from traditional methods to modern, technology-driven approaches. The review categorizes developments into two primary areas: in-store and online grocery shopping. In-store shopping has progressed from traditional interactions to the implementation of self-service checkouts, handheld scanners, mobile apps, and AI-based solutions, including augmented reality (AR) and facial recognition. This paper reviews the first area which are in-store technological solutions. This study aims to highlight the revolution in grocery shopping from a technological perspective, present the most significant digital achievements, and outline the future possibilities for further advancements in this field.