Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Self-Discrepancy Theory02:45

Self-Discrepancy Theory

18.3K
One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.  
18.3K
Self-Presentation: Self-Monitoring and Self-Handicapping02:05

Self-Presentation: Self-Monitoring and Self-Handicapping

38.9K
People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about...
38.9K
Self-Evaluation: Self-Enhancement and Self-Verification03:00

Self-Evaluation: Self-Enhancement and Self-Verification

5.2K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
5.2K
The Sense of Self: Reflected Self-Appraisal and Social Comparison02:57

The Sense of Self: Reflected Self-Appraisal and Social Comparison

49.7K
According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...
49.7K
Self-Schemas02:16

Self-Schemas

31.0K
In general, a schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
31.0K
Serial Position Effect01:03

Serial Position Effect

157
The serial position effect is a cognitive phenomenon where individuals are more likely to recall the first and last items in a list compared to those in the middle. This effect is divided into the primacy effect and the recency effect. The primacy effect is observed when the initial items in a list are remembered better. This occurs because these items are rehearsed more frequently or receive more elaborative processing, allowing them to be encoded into long-term memory more effectively. For...
157

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Are societies becoming more self-centric? Evidence from five decades of popular music spanning three continents.

PloS one·2026
Same author

Expression ambiguity leads to greater influence of predictive context during face emotion perception.

Cognition & emotion·2026
Same author

It's Probably Mine: Self-Prioritization Can Be a Decisional Strategy.

Cognitive science·2026
Same author

Social mindfulness is associated with reduced self-bias: A computational approach.

Consciousness and cognition·2026
Same author

Brief mindfulness meditation increases risk-taking behavior.

Scientific reports·2026
Same author

Reward value shapes the time course of self-bias.

Memory & cognition·2025

Related Experiment Video

Updated: Jun 11, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

646

The temporal profile of self-prioritization.

Parnian Jalalian1, Marius Golubickis1, Yadvi Sharma1

  • 1School of Psychology, University of Aberdeen, King's College, Aberdeen, Scotland, UK.

Consciousness and Cognition
|October 6, 2024
PubMed
Summary

Self-prioritization, the tendency to process self-related information faster, persists over time during decision-making tasks. This effect shows unique temporal dynamics not previously understood.

Keywords:
Drift diffusion modelSelfSelf-prioritizationShape-label matching taskTemporal stability

More Related Videos

Multimodal Protocol for Assessing Metacognition and Self-Regulation in Adults with Learning Difficulties
12:55

Multimodal Protocol for Assessing Metacognition and Self-Regulation in Adults with Learning Difficulties

Published on: September 27, 2020

8.4K
Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

9.9K

Related Experiment Videos

Last Updated: Jun 11, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

646
Multimodal Protocol for Assessing Metacognition and Self-Regulation in Adults with Learning Difficulties
12:55

Multimodal Protocol for Assessing Metacognition and Self-Regulation in Adults with Learning Difficulties

Published on: September 27, 2020

8.4K
Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

9.9K

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Decision Science

Background:

  • Personal relevance significantly influences decision-making processes.
  • Self-related stimuli are typically processed faster than stimuli related to others.
  • The temporal stability of this self-prioritization effect remains largely unexplored.

Purpose of the Study:

  • To investigate the temporal stability of self-prioritization during decision-making.
  • To explore the underlying computational mechanisms of self-prioritization over time.

Main Methods:

  • Employed a shape-label matching task.
  • Utilized computational modeling, specifically a drift diffusion model variant.
  • Assessed self-prioritization across a testing session.

Main Results:

  • Self-prioritization remained a consistent outcome throughout the task, irrespective of comparison target (friend or stranger).
  • A drift diffusion model with gradually collapsing boundaries best explained the data.
  • Stimulus processing efficiency increased for other-related stimuli but decreased for self-related stimuli over time.

Conclusions:

  • Self-prioritization is a temporally stable phenomenon in decision-making.
  • The temporal dynamics of self-prioritization involve gradual changes in decisional boundaries and processing efficiency.
  • Findings contribute to a deeper understanding of the temporal profile of self-prioritization in cognitive processing.