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Retrograde Cricopharyngeal Dysfunction: A Google Search Analysis
Nathaniel Hunter1, Aidan Wright1, Vivian Jin1,2
1UTHealth Houston-McGovern Medical School, Houston, Texas, USA.
Objective:
No studies describe what patients search for online in relation to retrograde cricopharyngeal dysfunction (RCPD). Our objectives were to describe the Google search volume for RCPD, identify the most common queries related to RCPD, and evaluate the available online resources.
Study Design:
Observational.
Setting:
Google Database.
Methods:
Using Ahrefs and Search Response, Google search volume for RCPD and "People Also Ask" (PAA) questions were documented. PAA questions were categorized based on intent, and the websites were categorized on source. The quality and readability of the sources were determined using the Journal of the American Medical Association (JAMA) benchmark criteria, Flesch Reading Ease score, and Flesch-Kincaid Grade Level.
Results:
Search volume for RCPD-related content has continually increased since 2021, with a combined average volume of 6287 searches per month. Most PAA questions were related to technical details (61.07%) and treatments (32.06%) for RCPD. Websites provided to answer these questions were most often from academic (25.95%) and commercial (22.14%) sources. None of the sources met the criteria for universal readability, and only 15% met all quality metrics set forth by JAMA.
Conclusion:
Interest in RCPD is at an all-time high, with information related to its diagnosis and treatment most popular among Google users. Significantly, none of the resources provided by Google met the criteria for universal readability, preventing many patients from fully comprehending the information presented. Future work should aim to address questions related to RCPD in a suitable way for all patient demographics.
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