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Published on: September 27, 2019
Diversity branding by organizations
Kim De Meulenaere1, Laura De Boom2
1University of Antwerp, Faculty of Business and Economics, Department of Management, Prinsstraat 13, 2000 Antwerp, Belgium; Antwerp Management School, Boogkeers 5, 2000 Antwerp, Belgium.
None:
An increasing number of organizations worldwide are engaging in diversity branding to promote their commitment to a diverse and inclusive workplace. In this paper, we review 39 peer-reviewed articles on diversity branding, representing the most recent and significant studies in the field. Our review highlights the prevalence of diversity branding, core conceptual and theoretical approaches, and key findings. We also identify directions for future research, emphasizing company-level outcomes and potential negative, unintended consequences of diversity branding.
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