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Diversity branding by organizations.

Kim De Meulenaere1, Laura De Boom2

  • 1University of Antwerp, Faculty of Business and Economics, Department of Management, Prinsstraat 13, 2000 Antwerp, Belgium; Antwerp Management School, Boogkeers 5, 2000 Antwerp, Belgium.

Current Opinion in Psychology
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Summary
This summary is machine-generated.

Organizations globally use diversity branding to signal workplace inclusivity. This review synthesizes 39 studies, highlighting key findings and future research needs on diversity branding outcomes.

Keywords:
Company-level effectsDark sideDiversity brandingPositive outcomesSignaling theory

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Area of Science:

  • Business Management
  • Organizational Behavior
  • Marketing

Background:

  • Organizations increasingly adopt diversity branding strategies.
  • Promoting a diverse and inclusive workplace is a key objective.
  • Diversity branding aims to enhance organizational reputation and attract talent.

Purpose of the Study:

  • To systematically review existing peer-reviewed literature on diversity branding.
  • To identify core concepts, theoretical frameworks, and key findings in diversity branding research.
  • To propose future research directions, focusing on organizational outcomes and potential drawbacks.

Main Methods:

  • A comprehensive literature review of 39 peer-reviewed articles on diversity branding.
  • Synthesis of research findings related to the prevalence, approaches, and outcomes of diversity branding.
  • Identification of research gaps and areas for future investigation.

Main Results:

  • Diversity branding is a prevalent strategy among organizations worldwide.
  • Common conceptual and theoretical approaches to diversity branding were identified.
  • Key findings on the effectiveness and implementation of diversity branding were synthesized.

Conclusions:

  • The review provides a consolidated overview of the current state of diversity branding research.
  • Future research should explore company-level outcomes and unintended negative consequences of diversity branding.
  • Further investigation is needed to understand the strategic implications and ethical considerations of diversity branding.