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Updated: Jun 9, 2025

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Exploring the influence of expectancy, valence, and instrumentality on VR tourism intention: A framework based on TAM

Tong Zhang1, Shaowei Xiong1

  • 1College of Art Design, The College of Post and Telecommunication of WIT, Wuhan 430073, China.

Acta Psychologica
|October 24, 2024
PubMed
Abstract

Keywords:
ExpectancyExpectancy theoryInstrumentalityTAM theoryVR tourism intentionValence

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