Tackling Food Waste: An Exploratory Case Study on Consumer Behavior in Romania

Area of Science:

• Environmental Science
• Consumer Behavior Studies
• Sociology

Background:

• Food waste (FW) presents a significant global challenge, impacting climate change, food security, and agrifood system sustainability.
• Understanding household consumer behavior is critical for developing effective strategies to reduce FW.

Purpose of the Study:

• To identify and analyze factors influencing household consumer behaviors in Romania concerning FW reduction.
• To assess food consumption patterns, attitudes towards FW, and motivations for reduction.
• To explore measures implemented by Romanian households to address FW.

Main Methods:

• Online self-administered questionnaire to investigate consumer behaviors related to FW avoidance.
• Descriptive statistical analysis of collected data.
• Linear regression model to evaluate a composite index of FW reduction behaviors.

Main Results:

• Key predictors for FW reduction include environmental concern, household discussions on FW, established routines, social influence, and perceived responsibility.
• Effectiveness of awareness campaigns significantly influences consumer actions.
• Individual ecological and social responsibility are strong drivers for minimizing FW.

Conclusions:

• This study pioneers FW behavior research in Romania, addressing a literature gap.
• Findings underscore the need for targeted education and awareness initiatives to shift consumer attitudes and behaviors.
• Further research is recommended to enhance FW reduction interventions.