Analysis of the Informational Content of Turkish Videos on YouTube About Tooth Brushing

To examine the content of Turkish videos on YouTube about tooth brushing and to evaluate their usefulness in providing information to the public.

Two keywords were determined using the website Google Trends. For each keyword, the top 100 most watched videos were determined according to the searches made on YouTube and a total of 200 videos were examined. According to the inclusion and exclusion criteria, 99 videos were included in the study. The URL address of each video included, the number of views, the number of likes, the number of dislikes, the duration of the video, the time elapsed since the upload date (days) and whether the videos was narrated by a dentist, commercial institution or individual user was recorded. In addition, the interaction index and viewing rates of the videos were calculated. The contents of the videos included were evaluated by a specialist dentist.

Based on the evaluation of the information content of the videos, 54.5% of them contained minimal information, 38.4% poor information, 5.1% good information and 2% excellent information. The two videos containing excellent information include 10 of the 12 topics evaluated and both videos are narrated by a dentist.

Turkish videos about tooth brushing on YouTube are insufficient in terms of content and accurate information. For this reason, individuals should be directed to professional sources in order to receive accurate and up-to-date information, and dentists should share videos containing sufficient content and quality information on this platform.