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Interactivity, humanness, and trust: a psychological approach to AI chatbot adoption in e-commerce

Yi Ding1, Muzammil Najaf2

  • 1School of Economics and Management, Hubei Engineering University, Xiaogan City, Hubei, 432100, PR China.

BMC Psychology
|October 29, 2024
PubMed

Keywords:
Expectation-confirmation theoryIntention to adopt ChatbotInteractivityPerceived enjoymentPerceived humannessTrust toward Chatbot

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