Building the BBC-branded NGO: Overseas Development, the World Service, and the Marshall Plan of the Mind, c.1965-99
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Summary
This summary is machine-generated.The BBC World Service
Area Of Science
- Media Studies
- Development Studies
- International Relations
Background
- The BBC World Service has a long history of overseas broadcasting since 1932.
- It has positioned itself as a benevolent provider of objective news and information globally.
- In the post-imperial era, it was also framed as a humanitarian endeavor contributing to overseas development.
Purpose Of The Study
- To critically evaluate the BBC World Service's portrayal as a post-imperial 'gift to the world'.
- To examine the creation and role of the Marshall Plan of the Mind (MPM), a BBC-branded NGO.
- To contextualize MPM within the World Service's broader history of development work and NGO engagement.
Main Methods
- Historical analysis of BBC's overseas development initiatives.
- Examination of the Marshall Plan of the Mind's operations and funding.
- Exploration of the BBC World Service's relationship with the NGO sector and the state.
Main Results
- The World Service established the Marshall Plan of the Mind (MPM) in the early 1990s.
- MPM utilized UK government and philanthropic funds to advance British commercial and diplomatic interests in Eastern Europe.
- This initiative is situated within a longer, often overlooked, history of the World Service's engagement in overseas development.
Conclusions
- The BBC World Service's involvement in the NGO sphere challenges its self-representation as purely benevolent.
- The study contributes to understanding the BBC's relationship with the state and the role of NGOs in shaping Britain's post-imperial global standing.
- It highlights the complex interplay between broadcasting, development, and national interests.
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