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Identifying stakeholder preferences for communicating impact from medical research: a mixed methods study
Katherine Pitrolino1, Buddhini Samarasinghe2, Andy Pringle3
1College of Science and Engineering, University of Derby, Derby, DE22 1GB, UK. K.Pitrolino@derby.ac.uk.
Communicating research impact requires clear, evidence-based narratives tailored to specific audiences. Impact case studies (ICS) should balance academic and societal benefits to effectively showcase research outcomes.
Area of Science:
- Medical Research
- Societal Impact Communication
Background:
- Demonstrating research impact through Impact Case Studies (ICS) is crucial for societal benefit.
- Limited evidence exists on optimal ICS communication strategies, especially for non-research assessment impacts.
Purpose of the Study:
- To analyze stakeholder expectations and communication methods for medical research impact.
- To inform the Medical Research Council (MRC) and other organizations on effective ICS development.
Main Methods:
- Online surveys and semi-structured interviews with diverse stakeholders (academics, industry, government, charities).
- Qualitative and quantitative analysis of preferences for ICS content, language, and presentation.
- Exploration of stakeholder perspectives on research impact.
Main Results:
- Stakeholders value both improved health/wellbeing and academic knowledge generation (publications, citations).
- Clear, fact-based language, avoiding jargon and hyperbole, is preferred.
- ICS must be engaging, audience-specific, and distinct from press releases.
Conclusions:
- Academic impact evidence is highly valued alongside non-academic outcomes.
- ICS language and presentation significantly influence the perception of research outcomes.
- Communicating research challenges enhances ICS credibility and utility.
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