Identifying stakeholder preferences for communicating impact from medical research: a mixed methods study

Katherine Pitrolino1, Buddhini Samarasinghe2, Andy Pringle3

  • 1College of Science and Engineering, University of Derby, Derby, DE22 1GB, UK. K.Pitrolino@derby.ac.uk.

PubMed
Summary

Communicating research impact requires clear, evidence-based narratives tailored to specific audiences. Impact case studies (ICS) should balance academic and societal benefits to effectively showcase research outcomes.

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