Related Experiment Video
Updated: Jun 9, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
On the psychology of environmental preferences: The influence of contextual priming on discrete choice experiments
Sandra Notaro1, Petr Mariel2, Constantinos Hadjichristidis1
1Department of Economics and Management, University of Trento, Trento, Italy.
Abstract:
This paper addresses an important gap in discrete choice experiments literature regarding the effect of contextual priming on preferences and willingness to pay. Contextual priming arises when the mere context in which a survey takes place-whether interviewees are approached in areas related or unrelated to the target issue under evaluation-can sway stated choices. We found priming to have a significant effect on one of the analyzed attributes associated with managing a natural park. We recommend interviewing participants in locations that are neutral with respect to the attributes under investigation. This procedure would prevent researchers from communicating incorrect recommendations to policymakers, natural resource planners, and managers.
Related Concept Videos
Attribution Theory
Social Proof
Contemporary Psychology
Biopsychology
Biopsychology, also known as biological psychology or behavioral neuroscience, focuses on the biological underpinnings of behavior and mental processes. It...
Framing Effects
Factorial Design
Natural Selection and Mating Preferences
Females, due to their biological roles in conception, pregnancy, and nursing,...

