Technology adaptation in sugarcane supply chain based on a novel p, q Quasirung Orthopair Fuzzy decision making...

The present paper contributes to the literature in two ways. First, it develops a novel p, q Quasirung Orthopair Fuzzy (p, q QOF) based group decision making framework to modify a recently developed multi-criteria decision making (MCDM) model such as Comparisons between Ranked Criteria (COBRAC). Second, the paper ruminates on the Strength-Weakness-Opportunity-Threat (SWOT) of the sugarcane supply chain (SSC) in India vis-à-vis adaptation of the advanced technologies featuring Industry 4.0. To set the sub-factors of various dimensions of SWOT, the theoretical ground of Technology-Organization-Environment (TOE) framework has been used. The sub-factors of SWOT have been derived through an informal in-depth discussion with the experts of the sugar industry. Then using a Likert five-point linguistic scale the experts rated the sub-factors based on their relative importance. To determine the weights the modified COBRAC method has been applied. In subsequent stages the reliability of the model has been tested and sensitivity analysis has been carried out to check the stability of the result. The analysis reveals that while experience, by-product utilization and high demand provides strength and create opportunities for SSC, the areas of concern are lack of variety, fragmented nature of supply chains, shortage of next-gen talent and inadequate infrastructure. However, there are enough promises for SSC. The paper shall provide impetus to strategic decision makers for the sugar industry and puts forth a new decision-making framework for the analysts.