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Area of Science:

  • Agricultural Biotechnology
  • Consumer Science
  • Food Policy

Background:

  • Biotechnologies, including genetically modified (GM) crops, offer solutions for agricultural challenges like pests and droughts.
  • Despite potential benefits, consumer hesitancy towards GM food persists, influenced by regulatory debates and public perception.
  • Recent EU legislative proposals on new genomic techniques (NGTs) have intensified discussions on agricultural biotechnologies.

Purpose of the Study:

  • To investigate Italian consumers' acceptance of GM food.
  • To assess consumer knowledge of GM techniques and their differences from conventional breeding.
  • To analyze factors influencing purchasing decisions, focusing on food safety and environmental sustainability.

Main Methods:

  • An original survey was conducted with 564 Italian consumers.
  • Data collected included knowledge levels of GM techniques, awareness of different biotechnologies, and propensity to buy GM food.
  • A Multinomial Logit Model (MNL) was employed to analyze the survey data.

Main Results:

  • A significant gap in knowledge transfer and communication processes was identified among consumers.
  • Widespread misinformation was found to hinder informed decision-making regarding GM food.
  • Consumers expressed sensitivity to food safety and environmental issues, often linking them to food safety concerns.

Conclusions:

  • Improved knowledge transfer and communication strategies are needed to bridge the information gap on GM food.
  • Addressing consumer concerns about food safety and environmental impact is essential for increasing acceptance of GM food.
  • Enhanced public understanding of biotechnologies can foster more informed consumer choices in the agricultural sector.