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Information consumption and firm size.

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Keywords:
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Area of Science:

  • Organizational behavior
  • Information science
  • Network theory

Background:

  • Social and biological collectives rely on internal information exchange for function.
  • The quantity and variety of transmitted information within organizations remain understudied.
  • Understanding information flow is crucial for organizational efficiency and growth.

Purpose of the Study:

  • To quantitatively characterize information flow into business firms by analyzing employee online reading patterns.
  • To investigate the relationships between reading volume, reading variety, and firm size.
  • To explore how information consumption patterns correlate with firm performance metrics like returns and valuations.

Main Methods:

  • Utilized a large dataset of online articles accessed by employees across millions of firms.
  • Measured reading volume, reading variety, and firm size.
  • Developed a simple model to explain coordination problems in large firms based on reading patterns.

Main Results:

  • Firm size grows sublinearly with reading volume, indicating economies of scale in information consumption.
  • Reading variety is limited, with firms above a certain size exhibiting repetitive reading patterns, suggesting coordination issues.
  • Reading variety correlates with firm size, consistent with the accumulation of diverse interests in larger organizations.
  • Excessive reading beyond established scaling relations strongly correlates with higher firm returns and valuations.

Conclusions:

  • Information consumption patterns reflect a firm's internal structure and collective information processing capabilities.
  • Scaling relations in information consumption provide a baseline for understanding organizational dynamics.
  • Information flow analysis, particularly reading habits, offers insights into firm performance and economic value.