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Investigating the e-learning choice under the learners' perspective using demand driven learning model: insights from
Phong Thanh Nguyen1, Quyen Le Hoang Thuy To Nguyen2, Luan Thanh Nguyen2
1Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam. phong.nt@ou.edu.vn.
Scientific Reports
|November 10, 2024
Summary
Quality content is the main driver of e-learning choice in Vietnam, followed by service and delivery. These factors significantly influence student decisions, impacting higher education development.
Area of Science:
- Educational Technology
- Higher Education Studies
- Information Systems
Background:
- E-learning has grown globally over four decades, transforming higher education.
- Vietnamese universities are increasingly investing in e-learning, adapting to local needs.
- The demand-driven learning model (DDLM) provides a framework to understand e-learning adoption.
Purpose of the Study:
- To investigate the key drivers influencing e-learning choice in Vietnamese higher education.
- To analyze the impact of quality content, delivery, and service on e-learning adoption.
- To examine the mediating roles of delivery and service in the e-learning choice model.
Main Methods:
- Quantitative research approach utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique.
- Data collection and analysis focused on identifying significant relationships between DDLM factors and e-learning choice.
- Statistical analysis to determine path coefficients and mediating effects.
Main Results:
- Quality content emerged as the most influential factor, with a path coefficient of 0.400.
- Service (0.183) and delivery (0.173) also significantly impact e-learning choice.
- Delivery and service were confirmed to have mediating effects, where quality content influences delivery, which in turn affects choice; similarly for service.
Conclusions:
- Universities in Vietnam must prioritize high-quality, relevant, and engaging educational content.
- Enhancing e-learning delivery through user-friendly platforms and interactive methods is crucial.
- Improving support services, including responsive customer and technical assistance, positively impacts e-learning adoption and student satisfaction.
Keywords:
Demand-driven learning modelE-learning choiceHigher education institutionsLearners’ perspectivesVietnamMore Related Videos
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