Related Experiment Video
Updated: Jun 7, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Neural reward system reflects individual value comparison strategy in cost-benefit decisions
Zarah Le Houcq Corbi1, Alexander Soutschek2
1Department for Psychology, Ludwig Maximilian University Munich, Munich, Germany.
Neuroimaging reveals that brain activity in the striatum reflects how individuals compare choices, not just reward values. Dopamine manipulation showed it influences this comparison strategy in decision making.
Area of Science:
- Neuroscience
- Cognitive Science
- Psychology
Background:
- Decision neuroscience assumes choices are based on subjective reward values.
- Psychological theories propose attribute-based comparisons, questioning reward system interpretations.
Purpose of the Study:
- To investigate if neural activity reflects psychological decision strategies.
- To examine the role of the dopaminergic system in these strategies.
Main Methods:
- Used neuroimaging (fMRI) and pharmacological manipulation (dopamine antagonism).
- Employed neural model comparisons to link brain activity with choice behavior.
Main Results:
- Striatal activation correlated with an individual's dominant value comparison strategy.
- Dopamine antagonism reduced engagement with preferred comparison strategies.
Conclusions:
- Neural activity aligns with psychological decision-making strategies.
- Findings support the biological basis of psychological choice accounts and highlight the need for neural model comparisons.
More Related Videos
07:05Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
Published on: September 10, 2018
08:24The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Related Concept Videos
The Anchoring-and-Adjustment Heuristic
Reason and Intuition
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Primary and Secondary Reinforcers
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Incentive Theory: Pull Theory of Motivation
The theory differentiates between...
Social Exchange Theory