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Self-promotion in entrepreneurship: A driver for proactive adaptation

Jean-François Harvey1

  • 1Department of Entrepreneurship and Innovation, HEC Montreal.

The Journal of Applied Psychology
|November 18, 2024
PubMed
Summary

Self-promotion enhances feedback, fostering experimentation and business adaptation among entrepreneurs. This effect is strongest in those with high self-efficacy, demonstrating the value of proactive image management.

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