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Accessibility Influencers: A Netnographic Qualitative Study.

A Mohamed1, M Rangraz1, J Gulliksen1

  • 1limoha@kth.se, rangraz@kth.se, gulliksen@kth.se, KTH Royal Institute of Technology, Sweden.

Studies in Health Technology and Informatics
|November 19, 2024
PubMed
Summary
This summary is machine-generated.

Accessibility influencers simplify complex legislation using social media. Their work is vital for promoting universal design and digital accessibility, highlighting the need for integrated accessibility training in education.

Keywords:
Accessibility InfluencersDigital Accessibility Universal design

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Area of Science:

  • Social Sciences
  • Information Science
  • Education

Background:

  • Accessibility influencers are key figures in the accessibility movement.
  • They utilize social media to raise awareness and influence public perception.
  • Their role in making complex information accessible is increasingly recognized.

Purpose of the Study:

  • To explore the goals, communication styles, and strategies of accessibility influencers.
  • To understand how they make legislative content more accessible and engaging.
  • To analyze their contribution to the broader accessibility movement.

Main Methods:

  • Netnography was employed for data collection.
  • Thematic analysis was conducted on interview data.
  • This qualitative approach provided in-depth insights into influencer practices.

Main Results:

  • Accessibility influencers effectively disseminate knowledge and advocate for universal design.
  • They play a crucial role in enhancing digital accessibility.
  • Their communication styles are tailored to engage diverse audiences.

Conclusions:

  • Integrating accessibility principles into educational curricula is essential.
  • Developing a workforce skilled in creating inclusive environments is a priority.
  • Continuous professional development and systemic inclusion of accessibility training are necessary at all educational levels.