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How COVID-19 has changed tourists' behaviour.

Haiyan Song1, Cathy H C Hsu2, Bing Pan3

  • 1Research Centre for Digital Transformation of Tourism, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China. haiyan.song@polyu.edu.hk.

Nature Human Behaviour
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This summary is machine-generated.

The COVID-19 pandemic significantly altered tourist behavior and psychology, influencing travel decisions through crisis communication, uncertainty, and psychological impacts. Understanding these shifts is vital for sustainable tourism recovery post-pandemic.

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Area of Science:

  • Tourism Studies
  • Psychology
  • Crisis Management

Background:

  • Tourism is a major economic driver globally.
  • The COVID-19 pandemic drastically affected tourist behavior and psychology.
  • Understanding these changes is critical for post-pandemic tourism recovery.

Purpose of the Study:

  • To review research on how the COVID-19 pandemic influenced tourist thoughts and behaviors.
  • To assess the persistence of pandemic-induced changes in tourism.
  • To explore the interplay between crisis communication and tourist decision-making.

Main Methods:

  • A narrative review of existing research on tourist behavior and psychological impacts of the pandemic.
  • Analysis of studies focusing on decision-making, psychological effects, and crisis communication responses.
  • Synthesis of findings to identify key influences on travel decisions.

Main Results:

  • Tourist decision-making was predominantly influenced by crisis communication, pandemic-related uncertainties, and psychological impacts.
  • The pandemic led to significant shifts in tourist psychology and behavior.
  • Tourist responses to crisis communication strategies varied across different contexts.

Conclusions:

  • Crisis communication, uncertainty, and psychological factors were key drivers of tourist travel decisions during the pandemic.
  • Certain changes in tourist behavior and psychology are likely to persist post-pandemic.
  • Effective crisis communication is essential for navigating future tourism challenges and recovery.