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How COVID-19 has changed tourists' behaviour
Haiyan Song1, Cathy H C Hsu2, Bing Pan3
1Research Centre for Digital Transformation of Tourism, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China. haiyan.song@polyu.edu.hk.
Abstract:
As one of the fastest-growing sectors in many economies, tourism plays a key role in shaping national economic conditions and growth. The coronavirus disease (COVID-19) pandemic has had profound impacts on tourist behaviour and psychology. Understanding tourists' behavioural and psychological responses to the pandemic is crucial for tourism businesses to manage and sustain post-COVID-19 tourism recovery. To address whether and how the COVID-19 pandemic influenced tourists' thoughts and behaviours and the extent to which these changes might persist, we provide a narrative Review of the research on tourist behaviours and the psychological impacts of the pandemic. This Review delves into three themes: tourists' decision-making behaviour; the psychological impacts of the pandemic on tourists; and tourists' responses to crisis communication strategies. We argue that crisis communication strategies across sectors, pandemic-induced uncertainties and risks and psychological impacts were the predominant influences on tourists' travel decisions during the pandemic. We conclude by discussing which changes are likely to be sustained.
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