An Analysis of How Smart Home Product Attributes Influence Older Adults' Avoidance Psychology: The Sequential Mediation Role of Product Identity and Trust
View abstract on PubMed
Summary
This summary is machine-generated.Older adults avoid smart home products due to product attributes, identity, and trust issues. Addressing these factors can help manufacturers expand the smart home market for seniors.
Area Of Science
- Gerontology
- Human-Computer Interaction
- Consumer Behavior
Background
- Smart home products enhance older adults' quality of life but face limited research on their anti-consumption behaviors.
- Understanding older adults' avoidance of smart home technology is crucial for market growth.
Purpose Of The Study
- To investigate the avoidance behavior of older adults towards smart home products.
- To explore the psychological and behavioral mechanisms underlying this avoidance.
- To propose and test a theoretical model: product attributes-product identity-trust-avoidance behavior.
Main Methods
- A quantitative study utilizing 506 valid questionnaires from older adults.
- Statistical analysis to examine the relationships between product attributes, product identity, trust, and avoidance behavior.
Main Results
- Product attributes, product identity, and trust significantly reduce avoidance behavior towards smart home products.
- Product identity and trust act as significant mediators in the relationship between product attributes and avoidance behavior.
Conclusions
- Manufacturers should focus on product attributes, identity, and trust to mitigate older adults' avoidance of smart home technology.
- Findings offer theoretical and practical guidance for designing, marketing, and formulating strategies to expand the smart home market for the elderly.
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