The Discourse Surrounding Polycystic Ovary Syndrome on TikTok: A Social Media Analysis

Individuals are turning increasingly towards online resources, such as TikTok, to educate themselves on their medical conditions. Polycystic ovary syndrome (PCOS) is a prominent example, as women report dissatisfaction with the diagnosis process and treatment options. This study aims to provide a content analysis of the quality of PCOS health information on TikTok.

A total of 325 TikTok videos were screened. Pertinent data, including likes, comments, shares, and views, along with video content concerning symptoms, interventions, and provider interactions were analyzed. Two reviewers independently used a modified DISCERN criteria to assess the quality of information for each video. A logistic regression was also utilized to model the probability of healthcare professionals creating educational videos.

A total of 238 videos met the eligibility criteria for analysis. Videos had a median of 468,400 views (Q1 = 146,400, Q3 = 1,100,000) and 18,000 likes (Q1 = 5631, Q3 = 65,100). The mean modified DISCERN scores were 3.6 ± 0.9 for physicians (n = 23), 2.0 ± 1.1 for non-physician healthcare providers (n = 52), and 1.0 ± 0.2 for non-healthcare professionals (n = 141) (p < 0.001). Healthcare professionals were 10.9 times more likely to create educational videos in comparison to non-healthcare professionals (p < 0.001).

TikTok videos related to PCOS attract considerable engagement but provide low-quality information. Most videos were made by non-healthcare professionals, who discussed treatment options with limited or no research. Healthcare providers should be aware of the impacts on patients' preconceived notions and help to improve patient education.