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Using Chronic Social Stress to Model Postpartum Depression in Lactating Rodents
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Using YouTube Comments Data to Explore Postpartum Depression in Social Media: An Infodemiology Study.

Anila Virani1, Bhupinder Nagra1, Joyce O'Mahony1

  • 1School of Nursing, Thompson Rivers University, Kamloops, BC V2C 0C8, Canada.

International Journal of Environmental Research and Public Health
|November 27, 2024
PubMed
Summary

This study analyzed YouTube comments on postpartum depression (PPD), finding public discourse focuses on stigma, especially for men and celebrities. Increased awareness is crucial to combat misconceptions and encourage help-seeking for PPD.

Keywords:
postpartum depressionsocial mediastigmasupport systems

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Area of Science:

  • Mental Health Research
  • Social Media Analysis
  • Public Health Discourse

Background:

  • Postpartum depression (PPD) significantly impacts families.
  • Public discourse on PPD is explored through social media comments.
  • Understanding societal perceptions of PPD is vital for support.

Purpose of the Study:

  • To identify common themes and public discourse surrounding postpartum depression (PPD) on YouTube.
  • To analyze engagement metrics and qualitative themes in PPD-related YouTube comments.

Main Methods:

  • Analysis of 4915 comments from 33 YouTube videos.
  • Utilized engagement metrics to gauge public attention.
  • Applied Braun and Clarke's thematic analysis for qualitative insights.

Main Results:

  • Public discourse heavily features stigma related to PPD in men and celebrities.
  • Thematic analysis revealed perspectives of those affected by stigma and adaptation strategies.
  • High engagement metrics correlate with discussions on PPD stigma.

Conclusions:

  • Family and community support are essential for PPD.
  • Healthcare systems need to address the needs of stigmatized populations.
  • Raising awareness and debunking PPD myths are critical to reduce stigma and encourage help-seeking.