Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Facilitation01:04

Social Facilitation

31.8K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
31.8K
Causality in Epidemiology01:21

Causality in Epidemiology

313
Causality or causation is a fundamental concept in epidemiology, vital for understanding the relationships between various factors and health outcomes. Despite its importance, there's no single, universally accepted definition of causality within the discipline. Drawing from a systematic review, causality in epidemiology encompasses several definitions, including production, necessary and sufficient, sufficient-component, counterfactual, and probabilistic models. Each has its strengths and...
313
Social Exchange Theory02:06

Social Exchange Theory

34.3K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
34.3K
Observational Learning01:12

Observational Learning

135
Albert Bandura's observational learning, also known as imitation or modeling, occurs when a person observes and imitates another's behavior. It is a quicker process than operant conditioning. A well-known example is the Bobo doll study, where children who saw an adult acting aggressively towards the doll were more likely to act aggressively when left alone, compared to those who observed a nonaggressive adult. Many psychologists view observational learning as a form of latent learning...
135
Group Polarization01:01

Group Polarization

34.2K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
34.2K
Conformity01:20

Conformity

45.0K
Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.
45.0K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Cooperation conflicts with equality when allocating public goods.

Nature·2026
Same author

The evolution of trust under institutional moral hazard.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same author

A population threshold for dedicated teaching.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same author

Individual incentives that promote collective intelligence.

Proceedings of the National Academy of Sciences of the United States of America·2025
Same author

The war of the worldviews.

Proceedings of the National Academy of Sciences of the United States of America·2025
Same author

Institutions of public judgment established by social contract and taxation.

Proceedings of the National Academy of Sciences of the United States of America·2025
Same journal

The TaMYB55-TaSnRK1α1-TabZIP9 module confers heat stress tolerance in wheat.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Superstatistics approach to turbulent circulation fluctuations.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

A molecular timescale for evolution of cobamide biosynthesis.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Pierre Chambon, a pioneer of molecular biology and gene regulation in eukaryotes.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Granulosa cell glycogen fuels the avascular corpus luteum.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Synthetic essentiality of TRAIL/TNFSF10 in VHL-deficient renal cell carcinoma.

Proceedings of the National Academy of Sciences of the United States of America·2026
See all related articles

Related Experiment Video

Updated: Jun 6, 2025

A New Method for Inducing a Depression-Like Behavior in Rats
07:57

A New Method for Inducing a Depression-Like Behavior in Rats

Published on: February 22, 2018

20.8K

Social learning with complex contagion.

Hiroaki Chiba-Okabe1,2, Joshua B Plotkin1,2,3

  • 1Program in Applied Mathematics & Computational Science, University of Pennsylvania, Philadelphia, PA 19104.

Proceedings of the National Academy of Sciences of the United States of America
|November 27, 2024
PubMed
Summary
This summary is machine-generated.

Social behaviors spread through complex contagion, requiring multiple exposures for adoption. This new model integrates simple imitation with complex contagion, altering outcomes in classic game theory scenarios.

Keywords:
complex systemsevolutionary game theorysocial evolution

More Related Videos

The HoneyComb Paradigm for Research on Collective Human Behavior
06:48

The HoneyComb Paradigm for Research on Collective Human Behavior

Published on: January 19, 2019

9.3K
Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
08:53

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

5.1K

Related Experiment Videos

Last Updated: Jun 6, 2025

A New Method for Inducing a Depression-Like Behavior in Rats
07:57

A New Method for Inducing a Depression-Like Behavior in Rats

Published on: February 22, 2018

20.8K
The HoneyComb Paradigm for Research on Collective Human Behavior
06:48

The HoneyComb Paradigm for Research on Collective Human Behavior

Published on: January 19, 2019

9.3K
Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
08:53

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

5.1K

Area of Science:

  • Evolutionary Game Theory
  • Social Learning Dynamics
  • Complex Systems Modeling

Background:

  • Traditional social learning models assume simple contagion, where one interaction suffices for imitation.
  • Real-world behavior spread often involves complex contagion, necessitating multiple exposures for adoption.
  • Existing models may not fully capture the nuances of behavioral change in social networks.

Purpose of the Study:

  • To introduce a novel framework combining simple payoff-biased imitation with complex contagion.
  • To model the spread of social behaviors in populations with realistic contagion dynamics.
  • To analyze the impact of complex contagion on evolutionary game theory outcomes.

Main Methods:

  • Formulated a discrete time and state stochastic process for social learning.
  • Derived the continuum limit as an ordinary differential equation generalizing the replicator equation.
  • Applied the model to linear frequency-dependent games, including the Prisoner's Dilemma, Snowdrift, and Coordination games.

Main Results:

  • Complex contagion dynamics yield qualitatively different outcomes compared to traditional imitation.
  • The Prisoner's Dilemma can shift from an all-defector equilibrium to a mixed or bistable system.
  • The Snowdrift and Coordination games exhibit altered equilibrium structures under complex contagion.
  • Outcomes depend on the interplay between contagion complexity and selection strength.

Conclusions:

  • The framework provides a synthetic approach to understanding realistic behavioral change in social systems.
  • Integrating complex contagion offers a more nuanced perspective on social learning and its evolutionary consequences.
  • This work bridges evolutionary game theory and complex contagions for broader applicability.