Related Experiment Video
Updated: Jun 6, 2025

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
Published on: January 23, 2017
Attention-dependent attribute comparisons underlie multi-attribute decision-making in orbitofrontal cortex
None:
Economic decisions often require weighing multiple dimensions, or attributes. The orbitofrontal cortex FC) is thought to be important for computing the integrated value of an option from its attributes and comparing lues to make a choice. Although OFC neurons are known to encode integrated values, evidence for value mparison has been limited. Here, we used a multi-attribute choice task for monkeys to investigate how OFC eurons integrate and compare multi-attribute options. Attributes were represented separately and eye tracking as used to measure attention. We found that OFC neurons encode the value of attended attributes, dependent of other attributes in the same option. Encoding was negatively weighted by the value of the same tribute in the other option, consistent with a comparison between the two like attributes. These results indicate at OFC computes comparisons among attributes rather than integrated values, and does so dynamically, ifting with the focus of attention.
Related Concept Videos
Association Areas of the Cortex
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
The Anchoring-and-Adjustment Heuristic
Motor and Sensory Areas of the Cortex
Motor Areas
The motor areas located in the frontal lobe are central to controlling voluntary movements. This region is further subdivided into the primary motor cortex and the premotor...
Attribution Theory
The Availability Heuristic
Somatosensory, Motor, and Association Cortex

