Related Experiment Video
Updated: Jun 6, 2025

Visualizing Visual Adaptation
Published on: April 24, 2017
Pink illusions and white shifts
Stuart Anstis1, Sae Kaneko2, Patrick Cavanagh3
1Department of Psychology, University of California San Diego, La Jolla, CA, USA.
Abstract:
A rotating stimulus of alternating red and white sectors generates a faint pink fill throughout the image. The trailing cyan after images of the red sectors quickly become the brightest regions in the image, providing an index of the overall illumination that triggers a shift of the white point. Actual white areas then shift in the opposite direction and appear pink.
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