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[Factors Affecting Loyalty in International Patients in Taiwan]
Hui-Chu Huang1, Whei-Mei Shih2, Ai-Hua Hsu3
1MS, RN, Head Nurse, Aesthetic Medical Center, Taoyuan Chang Gung Memorial Hospital, Taiwan, ROC.
Hu Li Za Zhi the Journal of Nursing
|December 2, 2024
Summary
International patient loyalty averages 15.1%, influenced by age (45-64), non-internet information sources, and high medical expenses (≥1 million NT dollars). These factors are key for enhancing medical service competitiveness.
Area of Science:
- Medical Services Research
- Healthcare Management
- Patient Loyalty Studies
Context:
- Post-COVID-19 pandemic, international medical services face intense competition.
- Understanding international patient loyalty is crucial for institutional competitiveness.
- This study addresses the need to identify drivers of loyalty in international medical tourism.
Purpose:
- To explore significant factors influencing international patient loyalty.
- To identify key predictors for enhancing international patient retention.
- To provide data-driven insights for medical institutions.
Summary:
- International patient loyalty to the studied hospital was 15.1%.
- Loyalty was significantly associated with age (45-64 years), non-internet information sources, and high medical expenses (≥1 million NT dollars).
- Information source (OR: 1.72) and total medical expenses (OR: 4.56) were significant predictors.
Impact:
- Findings offer a reference for promoting international medical services.
- Results can guide strategies to improve international competitiveness.
- The study highlights factors to enhance the quality perception of medical care in Taiwan.
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