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Risk messaging style and its effect on public preparedness for earthquakes: longitudinal intervention-based study
1Department of Emergency & Disaster Management, School of Public Health, Faculty of Medical and Health Sciences, Tel-Aviv University, Tel-Aviv-Yafo, Israel.
Journal of Public Health Policy
|December 2, 2024
Summary
Empowerment-based risk communication may increase earthquake preparedness, but this study did not find a significant interaction effect. Factors like gender, age, and perceived risk also influence household preparedness levels.
Area of Science:
- Public Health
- Risk Communication
- Disaster Preparedness
Background:
- Effective risk communication is crucial for public safety during disasters.
- Understanding how different communication styles impact household preparedness is essential for disaster management.
Purpose of the Study:
- To investigate the impact of fear-based versus empowerment-based risk communication on earthquake preparedness.
- To analyze the interaction effects of communication style and gender on preparedness levels over time.
Main Methods:
- An online longitudinal study with intervention and control groups in Israel.
- Repeated Measures ANOVA was used to assess changes in preparedness levels.
- Multivariate regression analysis identified significant predictors of preparedness.
Main Results:
- A significant increase in reported earthquake preparedness over time was observed.
- No statistically significant interaction was found between risk communication style and preparedness.
- Gender, age, perceived earthquake likelihood, and sense of preparedness were significant predictors.
Conclusions:
- While empowerment-based communication showed a trend towards higher preparedness, the hypothesis was not statistically substantiated.
- Findings suggest a need for tailored public health policies for disaster risk communication.
- Further research may explore nuanced communication strategies and demographic interactions.
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