Evaluating a Community-Based Walking Program: A Mixed-Methods Assessment of Community Capacity

The Border Coalition for Fitness (BCF) is a university-community-based partnership that aims to improve physical activity rates in El Paso, Texas, via walking challenges. This mixed-methods program evaluation assessed the BCF's efforts to expand the El Paso community's capacity to support physical activity through the walking challenge campaign. Informants were divided between members, which was subdivided into BCF members and team captains, and walking challenge participants. Informants completed demographic and community capacity questionnaires that assessed 3 constructs: leadership (L), resources (R), and ability, and commitment to organizing action (C). Participants for this study were recruited by email through participant and member listservs. Of the 2000 participants with active emails, 102 agreed to participate. Quantitative results (n = 102) revealed high ratings across all constructs; however, BCF members consistently rated each construct higher than team captains (members L: 9.71; R: 9.50; C: 9.36 vs community leadership L: 7.97; R: 7.72; C: 7.59). BCF members (n = 5) and former walking challenge participants (n = 3) completed semistructured interviews. While qualitative results revealed BCF leadership is effective, programming is appropriately resourced, and the BCF does drives sustainable action in the community, there were areas the participants identify as areas that needed improvement. Specifically, participants felt that membership recruitment and retention should be improved, and that membership should include more community members and challenge participants.