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Exploring the social value and design preferences for a home-based dementia community program in Australia
Sabrina Lenzen1, Brenda Gannon2, Richard Norman3
1Faculty of Business, Economics and Law, Centre for the Business and Economics of Health, The University of Queensland, St Lucia, Brisbane, QLD, 4072, Australia. s.lenzen@uq.edu.au.
Australian adults highly value home-based dementia care programs, showing greater willingness to pay than actual costs. They prefer in-person support and prioritize improvements in mood, behavior, and daily independence.
Area of Science:
- Gerontology
- Health Economics
- Public Health
Background:
- Home-based care is increasingly emphasized for dementia support over residential options.
- Evidence-based interventions are crucial for improving quality of life for people with dementia and their carers.
- Understanding the economic and social value of such programs is vital for effective implementation.
Purpose of the Study:
- To determine the monetary value and relative importance of program characteristics for a home-based dementia intervention in Australia.
- To assess the willingness to pay for specific attributes of the intervention among the Australian adult population.
- To inform the design and policy surrounding dementia care at home.
Main Methods:
- A discrete choice experiment was employed, guided by expert and consumer co-design.
- Attributes included number of sessions, delivery mode (in-person vs. telehealth), primary outcome, program focus, and cost.
- Data were collected from a representative sample of 940 Australian adults.
Main Results:
- Respondents demonstrated a high overall willingness to pay, exceeding the program's actual costs.
- In-person sessions were preferred over telehealth.
- Improving mood, dementia-related behaviors, and daily independence were highly valued outcomes.
- Individuals with prior home care experience showed a greater monetary valuation of the program.
Conclusions:
- The study highlights significant public support and economic value for home-based dementia care interventions in Australia.
- Findings support the expansion of in-person, outcome-focused home care services for people with dementia.
- The research provides evidence to guide policy and program design, emphasizing social value and user preferences.
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