Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Persuasion Strategies01:52

Persuasion Strategies

38.5K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
38.5K
Self-Discrepancy Theory02:45

Self-Discrepancy Theory

18.3K
One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.  
18.3K
Confirmation Biases01:31

Confirmation Biases

5.4K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.4K
Drive-Reduction Theory: Push Theory of Motivation01:27

Drive-Reduction Theory: Push Theory of Motivation

270
Clark Hull's drive-reduction theory, introduced in the 1940s and 1950s and often termed the "push theory" of motivation, provides a framework for understanding how biological and learned drives influence behavior. Hull suggested that motivation originates from the need to alleviate physiological tension caused by unmet biological necessities. The theory proposes that when a basic need, such as hunger or sleep, goes unfulfilled, it creates an internal imbalance. This imbalance, or...
270
Social Proof00:52

Social Proof

27.5K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.5K
Instinctive Drift01:05

Instinctive Drift

187
Instinctive drift refers to the tendency of animals to revert to their innate behaviors despite repeated reinforcement. Breland and Breland demonstrated this concept in an experiment with a raccoon. The raccoon was trained to pick up two coins and place them in a container in exchange for food. Initially, the raccoon learned to associate the coins with food, making them a conditioned stimulus or a substitute for food. However, over time, the raccoon became less willing to put the coins into the...
187

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Dual process theory and smoking: Evidence for independent System 1-2 pathways in predicting smoking frequency.

Journal of health psychology·2025
Same author

The sociodemographic context of observed solitary and social smoking behaviours using a behavioural ecological approach.

Journal of health psychology·2019
See all related articles

Related Experiment Video

Updated: Jun 5, 2025

A Method for Manipulating Blood Glucose and Measuring Resulting Changes in Cognitive Accessibility of Target Stimuli
08:01

A Method for Manipulating Blood Glucose and Measuring Resulting Changes in Cognitive Accessibility of Target Stimuli

Published on: August 12, 2016

9.0K

Incremental versus saturation hypotheses for behavioral nudge in reducing sugar consumption.

Anna Undarwati1, Felix Yong Peng Why2

  • 1Psychology Department, Universitas Negeri Semarang.

Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association
|December 5, 2024
PubMed
Summary

Behavioral nudging effectively reduced sugar intake in Indonesia, outperforming other strategies. However, its impact may decrease when combined with other interventions, suggesting a saturation effect.

More Related Videos

Psychophysical Tracking Method to Measure Taste Preferences in Children and Adults
09:17

Psychophysical Tracking Method to Measure Taste Preferences in Children and Adults

Published on: July 16, 2016

17.7K
Progressive-ratio Responding for Palatable High-fat and High-sugar Food in Mice
11:16

Progressive-ratio Responding for Palatable High-fat and High-sugar Food in Mice

Published on: May 3, 2012

22.1K

Related Experiment Videos

Last Updated: Jun 5, 2025

A Method for Manipulating Blood Glucose and Measuring Resulting Changes in Cognitive Accessibility of Target Stimuli
08:01

A Method for Manipulating Blood Glucose and Measuring Resulting Changes in Cognitive Accessibility of Target Stimuli

Published on: August 12, 2016

9.0K
Psychophysical Tracking Method to Measure Taste Preferences in Children and Adults
09:17

Psychophysical Tracking Method to Measure Taste Preferences in Children and Adults

Published on: July 16, 2016

17.7K
Progressive-ratio Responding for Palatable High-fat and High-sugar Food in Mice
11:16

Progressive-ratio Responding for Palatable High-fat and High-sugar Food in Mice

Published on: May 3, 2012

22.1K

Area of Science:

  • Behavioral Economics
  • Public Health Interventions
  • Cross-Cultural Psychology

Background:

  • Understanding factors influencing dietary choices is crucial for public health.
  • Behavioral nudges are increasingly used to promote healthier behaviors.
  • The effectiveness of multimodal interventions, including nudges, social context, and competition, requires further investigation, especially in collectivist cultures.

Purpose of the Study:

  • To examine the efficacy of a behavioral nudge intervention in reducing sugar intake in Indonesia.
  • To test competing hypotheses on whether nudges have an additive role (Incremental Hypothesis) or a ceiling effect (Saturation Hypothesis) when combined with social context and competition.

Main Methods:

  • A three-factorial mixed design field experiment with 403 Indonesian participants.
  • Independent variables: sugar content nudge (lower vs. regular sugar tea default), social context (individual vs. group), and competition (absent vs. present).

Main Results:

  • Behavioral nudging was the most potent intervention for reducing sugar intake.
  • Nudge effectiveness was potentially attenuated by social loafing, even in a collectivist culture.
  • Competition was effective only under non-nudge conditions, not synergistically with nudging.

Conclusions:

  • Behavioral nudging demonstrates a stronger impact on behavioral change compared to non-nudge strategies.
  • Contrary to some expectations, social loafing occurred in collectivist Indonesia, indicating achievement motivation is not always enhanced in group settings.
  • The Nudge × Competition interaction supports the saturation hypothesis, suggesting diminishing returns when potent strategies like nudging are combined with other interventions, potentially reducing the benefit-cost profile of multimodal programs.